A Game-Changer For Entrepreneurs” — Exhibitors Praise Fidelity Bank’s FNITCC In Atlanta

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Exhibitors have described the 2025 edition of the Fidelity Nigeria International Trade & Creative Connect (FNITCC) held in Atlanta, Georgia, USA, as a turning point for Nigeria’s non-oil exports and creative businesses.

The three-day event, hosted by Fidelity Bank Plc in collaboration with AFRICON, ran from September 18 to 20, 2025, and brought together Nigerian entrepreneurs across fashion, arts, manufacturing, technology, and other sectors, providing a vibrant platform for global exposure and commerce.

Participants commended the event’s energy, flawless execution, and impact, calling it “a clear step up” from previous editions. Many noted that FNITCC Atlanta 2025 attracted more visitors, improved booth setups, and deeper engagement with international buyers.

“It was an honor to exhibit among such a vibrant community of creatives, entrepreneurs, and cultural ambassadors. We left FNITCC 2025 with new customers, meaningful connections, and a renewed sense of purpose. Well done to Fidelity Bank for championing Nigerian businesses and bridging global markets,” said the team from By Nuga Designs.

Some exhibitors also shared inspiring stories of resilience and community support. One entrepreneur revealed how a missed opportunity last year turned into success this time around:

“Last year, I was devastated when our goods didn’t arrive on time. But this year, even in my absence, my fellow AWE sisters stepped in. A surprise visit from a buyer led to an impromptu video-call deal that changed everything. FNITCC reminded me that connections often matter more than sales.”

Expressions of gratitude also poured in for Fidelity Bank’s team. An exhibitor from FSGF AFRICA LTD said:

“On behalf of FSGF AFRICA LTD, I extend our deepest gratitude to Fidelity Bank for hosting such a wonderful event. Your warmth, professionalism, and commitment made this experience truly remarkable.”

FNITCC 2025 not only spotlighted Nigerian innovation but also celebrated women-led businesses and the growing acceptance of Made-in-Nigeria products.

“Wow! Sisters online, making the impossible possible! This is the Africa we want. Nigerians are believing in Made-in-Nigeria products — and that belief is powerful,” one participant declared.

Reflecting on the bank’s vision, Dr. Nneka Onyeali-Ikpe, Managing Director and CEO of Fidelity Bank Plc, reaffirmed the institution’s commitment to expanding Nigeria’s trade footprint beyond oil.

She noted that while Nigeria’s non-oil exports remain under $5 billion annually, the potential for growth is immense.

“At Fidelity Bank, we believe access to global markets is a pathway to shared prosperity. That belief inspired the creation of FNITCC,” she said.

With FNITCC Atlanta 2025 hailed as a success, exhibitors and stakeholders believe the initiative has laid a strong foundation for cross-border growth, cultural promotion, and global business connections.

Fidelity Bank, ranked among the best banks in Nigeria, continues to champion MSME growth and export financing. The bank serves over 9.1 million customers across its digital platforms, 255 business offices, and its UK subsidiary, FidBank UK Limited.

The institution has also won several awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award (BAFI Awards), the Most Innovative Mobile Banking Application (Global Business Outlook), and the Best Bank for SMEs in Nigeria (Euromoney Awards for Excellence).