Adron Homes and Properties has announced its sponsorship of the 2024 Olojo Festival in Ile-Ife, Osun State, during a recent visit to the Ooni of Ife, Ooni Adeyeye Babatunde Enitan Ogunwusi Ojaja II. The partnership aims to promote Nigeria’s cultural heritage and support national development.
Led by Managing Director Mrs. Adenike Ajobo, Adron Homes has been a proud sponsor of the festival for six years, which celebrates the new year in Yoruba cosmology. The Olojo Festival attracts visitors from various backgrounds, culminating in the Ooni donning the sacred Aare crown to pray for the well-being of the Yoruba people.
Mrs. Ajobo emphasized the festival's significance to the Yoruba community, stating, “Adron will always support excellence and initiatives that promote Nigeria’s cultural uniqueness and diversity.” She noted that this year's theme, “Evolving Transformational Domestic Tourism with Community Festivals,” highlights the importance of cultural heritage in driving economic progress.
The company views the festival as a platform for economic empowerment, underscoring the potential of domestic tourism to enhance local economies and create jobs. Adron Homes is committed to supporting the Ooni's vision of leveraging community festivals for transformational tourism, reinforcing its mission of providing accessible land and housing solutions across Nigeria.
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